There are reports that Panasonic decided to establish a Gen-6 OLED TV pilot production line in their Himeji LCD plant. The investment will total around ¥20-30 billion ($245-370 million). In December 2011 it was reported that Panasonic is working on an 8.5-Gen Pilot R&D line at Himeji. After CES, Pansonic's president confirmed that they are working towards OLED TVs.
According to the new reports, Panasonic hasn't decided on their mass production plans yet, but it seems that in order to avoid the massive investment required they will collaborate with another manufacturer at that stage.
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